Beginning Jan 23, 2018, Google Mobile Ads SDK versions older than 7.0.0 for Android and 7.0.0 for iOS will no longer be supported. Publishers with these older versions will not be able to serve ads in their apps(s). Please ensure that you have upgraded to the latest version of the Google Mobile Ads SDK.
Policy update: Prepare your ads for iPhone X.
24 October 2017: Prepare your ads for iPhone X
With the launch of the iPhone X, app developers now need to plan for new design considerations as the rounded corners, notch, and home screen indicator on the extended screen can obscure content and lead to poor ad experiences for users when ads are placed in these areas.
We’ve created an iPhone X ad rendering guide to help you shift placement of banner or native ads to designated "safe areas" for this new device.
We’ve also updated our policies to indicate that ads must not be placed where objects may interfere with the user's typical interaction with the ad or app, such as under the home screen indicator on the iPhone X.
Ads should be updated by November 20, 2017 to comply with AdMob policies.
16 November 2017: Conversion tracking has been moved to AdWords
Conversions are being discontinued in AdMob. The Conversions table will continue to display a read-only list of the conversions you’ve created in AdMob and AdWords.
Going forward, all conversions should be created in AdWords and tracked using the Firebase SDK. Once you’ve linked your AdWords and Firebase accounts, you can import conversions from Firebase to see how your ad campaigns drive app installs and in-app actions for your Android or iOS apps.
If you’re setting up conversion tracking in AdWords for the first time, follow the instructions to track conversions with Firebase.
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